From 1 October 2025, Bryan White will enrich the Elmshorn team of the Holsteiner Verband. His responsibilities will include semen distribution for Holsteiner Verband Hengsthaltungs GmbH as well as direct marketing of sport horses – with a particular focus on the Europe breeding district.

With his many years of experience in international sales and marketing management, 53-year-old Bryan White brings valuable expertise and a far-reaching network to the association's work. Bryan White completed an apprenticeship as a professional rider, has worked in stud management, among other roles, and most recently was responsible for the direct marketing of show jumpers at Hannoveraner Verband e.V. After Felix Flinzer learned that Bryan White was looking for a new professional challenge, the Elmshorn managing director made contact – with the result that Bryan White was successfully recruited for the Holsteiner Verband. "I want to increase our presence for the association, particularly in the Europe breeding district, and be a reliable point of contact for breeders and clients," says Bryan White. "This applies equally to direct marketing and semen distribution, for example."

And managing director Felix Flinzer adds: "We see this collaboration as an important step to further strengthen our position with the stallion station in the European market and to systematically expand the successful marketing of our members' Holsteiner horses. Therefore, I am very pleased to welcome Bryan White to the Holsteiner Verband team."

Photo: Private